How Photographers Sell Lightroom Presets & Prints Online
Turn your unique editing style into a passive income stream. Learn how photographers are making thousands selling presets, prints, and digital products to their audience.
Why Photographers Are Selling Digital Products
Client work is unpredictable. Some months you're booked solid, others you're scrambling. Digital products change the game—you create once, sell forever, and build income that doesn't depend on your calendar.
Lightroom presets are the gateway product for photographers. Your followers already love your editing style—now you can package and sell it.
Revenue Potential
Photographers with 10K-50K followers typically earn $500-$3,000/month from preset sales. Top creators with larger audiences report $10,000+ monthly from digital products alone.
Best-Selling Photography Products
Lightroom Presets
Mobile and desktop presets are the #1 seller. Create themed packs (moody, bright, film look, etc.). Price range: $15-$79 per pack.
Digital Prints
High-resolution photos for home printing. Landscapes, abstracts, and fine art sell well. Price range: $10-$50 per image.
Editing Tutorials
Video walkthroughs of your editing process. Pair with preset packs for higher value. Price range: $29-$149.
Complete Preset Collections
Your entire preset library as a premium bundle. Position as your "signature" look. Price range: $99-$299.
Creating Presets That Sell
Step 1: Define Your Signature Look
What makes your photos recognizable? Analyze your most popular posts. Is it warm tones? Film grain? High contrast? That's what people want to buy.
Step 2: Create Variations
A good preset pack has 5-15 presets. Include variations for different lighting conditions (indoor, outdoor, golden hour, low light) so buyers get consistent results.
Step 3: Export for Mobile + Desktop
Most buyers edit on their phones. Export both .xmp (desktop) and .dng (mobile) versions. Include clear installation instructions.
Step 4: Create Before/After Examples
Show your presets on different photo types. Before/after comparisons are your best marketing material. Include these in your product listing.
Pricing Strategy for Presets
Marketing Your Photography Products
- Show the transformation: Post before/after reels showing your preset in action. These consistently outperform other content types.
- Use Stories strategically: Share quick editing tutorials, then link to your preset pack. Create urgency with limited-time discounts.
- Leverage user-generated content: Ask buyers to tag you in their edited photos. Repost their results as social proof.
- Create a free preset: Offer one free preset to build your email list. People who love the free one will buy the full pack.
Start Selling Without a Website
You don't need a photography website or expensive e-commerce platform. With Rovo, you upload your preset files, set your price, and get a shareable link in under a minute.
Put that link in your Instagram bio, share it in your Stories, add it to your YouTube descriptions. When someone buys, they get instant access to the files—you get paid immediately.