How Digital Artists Sell Art & NFTs Online
Your art deserves more than likes. Learn how digital artists turn their creative work into real income with prints, downloads, and exclusive content.
The Digital Art Economy
Social media exposure doesn't pay bills. But it does build an audience of people who love your style—and some of them will pay for your work if you make it available.
Digital art has a massive advantage: infinite inventory. You create once, sell forever. No shipping, no inventory, no physical constraints.
The Opportunity
Artists with engaged followings of 5K-50K regularly earn $500-$5,000/month from digital products. Your art skills translate directly to passive income streams.
What Digital Art Products Sell
Digital Prints
High-resolution files for home printing. Multiple sizes included. Price range: $5-$25 per piece, $29-$79 for bundles.
Procreate/Photoshop Brushes
Custom brushes you've created for your workflow. Other artists will pay for your tools. Price range: $9-$39.
Color Palettes & Swatches
Curated color palettes for different moods and styles. Quick to create, easy to sell. Price range: $5-$19.
Commercial License Art
Illustrations and graphics for commercial use (websites, products). Higher pricing justified. Price range: $50-$500+.
Creating Art Products That Sell
Start with Your Popular Work
Look at your most-liked posts. That's what your audience wants. Create digital products from your proven winners first.
Bundle Related Pieces
Five individual prints at $10 each = $50 potential. One bundle of 5 at $29 = easier sell with higher perceived value. Bundles win.
Include Multiple File Formats
PNG for printing, JPG for web, different aspect ratios for different frame sizes. More utility = more value.
Write Clear Usage Rights
Be explicit about what buyers can and can't do. Personal use? Commercial? Print-on-demand? Clarity prevents problems.
Pricing Your Digital Art
Marketing Art Without Being Salesy
- Share your process: Time-lapse videos of your work get massive engagement. End with "Link in bio to get the print."
- Show it in context: Mockup your prints in room settings. Help people visualize owning your art.
- Celebrate buyers: Repost when customers share your art in their homes. Social proof drives more sales.
- Create limited editions: "Only 50 copies available" creates urgency and exclusivity collectors love.
Sell Without a Full Store
You don't need Etsy's fees or a complex Shopify setup. With Rovo, you upload your art files, set your price, and share a link. Buyers pay, download instantly, you get paid.
Put your link in your Instagram bio, link it in your TikTok, drop it in Discord—wherever your audience hangs out. Keep creating, keep selling.