How Life Coaches Sell Templates & Worksheets Online
Your coaching frameworks can help thousands—not just your 1:1 clients. Learn how to package your expertise into digital products that sell while you sleep.
Beyond 1:1 Coaching
Trading hours for dollars limits your impact and income. But every framework, worksheet, and exercise you use with clients can become a product that serves hundreds of people simultaneously.
Digital products don't replace 1:1 coaching—they complement it. They serve people who aren't ready for coaching, can't afford it, or prefer self-guided work.
The Math of Scale
One $150/hour coaching call serves 1 person. One $27 template sold 100 times = $2,700 in passive income while reaching 100 people with your methods.
Best-Selling Coaching Products
Worksheets & Workbooks
Self-reflection exercises, goal-setting templates, and transformation guides. Price range: $17-$47.
Planning Templates
90-day planners, habit trackers, vision board templates, and life audit frameworks. Price range: $19-$39.
Mini-Guides
Focused guides solving one specific problem: overcoming imposter syndrome, setting boundaries, finding purpose. Price range: $27-$67.
Transformation Bundles
Complete programs combining workbooks, templates, and guides. Your premium digital offer. Price range: $97-$197.
Creating Your First Coaching Product
Step 1: Mine Your Existing Methods
What exercises do you use with every client? What frameworks get the best results? Your proven methods are your first products.
Step 2: Solve One Specific Problem
"Life Transformation Kit" is too vague. "30-Day Confidence Building Workbook" or "Career Pivot Planning Template" sells better.
Step 3: Design for Self-Guidance
Include clear instructions, examples, and prompts. Users should be able to work through it independently without needing to ask questions.
Step 4: Make It Beautiful
Use Canva to create professional-looking templates. Good design increases perceived value and justifies higher prices.
Pricing Coaching Digital Products
Pricing Psychology
Price based on the transformation, not the page count. A 10-page workbook that helps someone land their dream job is worth more than a 100-page book with generic advice.
Marketing Your Coaching Products
- Share client transformations: (With permission) Show before/after results from people who've used your methods.
- Give a taste for free: Share one worksheet from your workbook. People who get value from the free one will buy the complete version.
- Use digital products as lead magnets: Low-priced products ($7-19) attract people who may later buy coaching packages.
- Mention products in content: Every Instagram post about goal-setting can mention your goal-setting workbook.
Sell Without Complex Tech
You don't need a membership platform or fancy checkout system. Upload your PDF to Rovo, set your price, and share the link. That's it.
Your expertise deserves to reach more people. Start with one simple product, learn what resonates, and build from there.